Video Ads: Ah My God! Mercedes

Merecedes goes Emotional in India Ad.

This is Nostalgia at its best. #BACKTOSCHOOL

Ad Review: Apollo Tyres launches 'There are no shortcuts' campaign

There are no shortcuts

Leveraging its three-year high profile partnership with Manchester United Football Club for India and the UK, Apollo Tyres launched its corporate advertising campaign covering television, cinema, print, digital and outdoor mediums. The campaign focuses on the shared values of both, Apollo Tyres and Manchester United, of going the distance to achieve the best. This campaign is being launched in India and the UK.Conceptualised and created by The Brooklyn Brothers, this campaign is an expression of the ‘parallels’ drawn between the journeys of both Apollo Tyres and Manchester United, as they continue to go the distance in the pursuit of great performance. The television commercial is based on a simple but powerful message of the effort, determination and skill required to reach your goal, and that there are no shortcuts to achieving your full potential. The print campaign illustrates the performance, safety, control and endurance requirements on the football field for players and on the tarmac for the tyres.

       See the video ad here:                

Print Ads: PEPSI Vs COCA COLA

"We wish you a scary Halloween!" said PEPSI.
"Everybody wants to be a hero!", replied COCA COLA.

KBC Promo launch - A Message to Spread Communal Harmony and Peace

I wish my son had cancer - Bravest Campaign Ever

Brand Stories: Procter & Gamble

Englishman William Procter and Irishman James Gamble were destined to be at odds. From historically warring countries, they both settled in Cincinnatti, Procter as a candlemaker and Gamble as a soapmaker. They had to compete for the same materials, and the success of one would likely lead to the failure of the other. Love, however, has a way of working things out.

Both married into the Norris family, Procter to Olivia and Gamble to Elizabeth. The father of the Norris sisters, Alexander Norris, arranged a meeting between the two and convinced them to go into business together. Out of this union came Procter & Gamble, now one of the largest companies in the world – one that wouldn’t exist if not for the founders marrying sisters.

Source: Eden Barak

KYB 2.Apple Inc.

1. Apple Inc.

   Consumer electronics company
2. Birth Place: America
3. CEO: Tim Cook
4. 1. Founded: April 1, 1976, Cupertino, California, United States
   2. Headquarters: Cupertino, CA, United States of America
   3. Founders: Steve Jobs, Ronald Wayne, Steve Wozniak
5.     Major Products/Services : Mac, Macintosh (1984) , iPod (2001), iPhone:(2007), iPad(2010) .iTunes

                                                           
                                            Interesting Facts:  50 Interesting Facts about Apple Inc.

KYB 1. NIKE

1. Nike, Inc.
2. Headquarters : Beaverton,OR, USA.
3. Founded: January 25, 1964
4. CEO: Mark Parker
5. Founders: Bill Bowerman , Phil Knight

1. Products: NIKE RUNNING, NIKE CRICKET, NIKE FOOTBALL
2. Sponsorship:
3. Football: BRAZIL ,ENGLAND,FRANCE, PORTUGAL, NETHERLANDS, GREECE, AUSTRALIA, SOUTH KOREA, CROATIA, USA
4. INDIAN CRICKET TEAM

1. Interesting Facts: 

• Nike was first formed as BLUE RIBBON SPORTS in 1964.
• Phil Knight wanted to name the company as 'dimension 6'.
• The JUST DO IT( inspired by serial killer Gary Gilmore) campaign was first launched in 1988.
• Carolyn Davidson ,a Portland state University student, designed SWOOSH for $35.
• NIKE is the only footwear brand to become the leader of the industry,lose its position and then gained it back.

• For the 1996 summer Olympics in Atlanta Nike put out an ad that said "you don't win silver, you lose  gold"

Ad Review: NOTHING is something BIG.

The word 'NOTHING' had find its way to many a taglines recently. The inner wear business giant , JOCKEY, the ever classy , MERCEDES BENZ,and  the sport brand behemoth, ADIDAS are the prominent among the few who brought 'Nothing' to the fore.

'Jockey or Nothing' , says the jockey ads and the literal meaning make great sense and is sending the power of the brand. Mercedes had  moved on from 'Unlike any other' to 'The Best or Nothing' as part of their new product launches including the lower end 'A' and 'B' classes. Adidas's 'All In or Nothing' tagline intro is done  as a part of it's 2014 FIFA World Cup Campaign. The Indian Mobile phone maker MICROMAX, is talking about uniqueness through 'Nothing like anything'.