The word 'NOTHING' had find its way to many a taglines recently. The inner wear business giant , JOCKEY, the ever classy , MERCEDES BENZ,and the sport brand behemoth, ADIDAS are the prominent among the few who brought 'Nothing' to the fore.
'Jockey or Nothing' , says the jockey ads and the literal meaning make great sense and is sending the power of the brand. Mercedes had moved on from 'Unlike any other' to 'The Best or Nothing' as part of their new product launches including the lower end 'A' and 'B' classes. Adidas's 'All In or Nothing' tagline intro is done as a part of it's 2014 FIFA World Cup Campaign. The Indian Mobile phone maker MICROMAX, is talking about uniqueness through 'Nothing like anything'.
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