Ad Review: Apollo Tyres launches 'There are no shortcuts' campaign

There are no shortcuts

Leveraging its three-year high profile partnership with Manchester United Football Club for India and the UK, Apollo Tyres launched its corporate advertising campaign covering television, cinema, print, digital and outdoor mediums. The campaign focuses on the shared values of both, Apollo Tyres and Manchester United, of going the distance to achieve the best. This campaign is being launched in India and the UK.Conceptualised and created by The Brooklyn Brothers, this campaign is an expression of the ‘parallels’ drawn between the journeys of both Apollo Tyres and Manchester United, as they continue to go the distance in the pursuit of great performance. The television commercial is based on a simple but powerful message of the effort, determination and skill required to reach your goal, and that there are no shortcuts to achieving your full potential. The print campaign illustrates the performance, safety, control and endurance requirements on the football field for players and on the tarmac for the tyres.

       See the video ad here: