Saturday, 26 July 2014

KYB 1. NIKE

  1. Nike, Inc.
  2. Headquarters : Beaverton,OR, USA.
  3. Founded: January 25, 1964
  4. CEO: Mark Parker
  5. Founders: Bill Bowerman Phil Knight
  1. Products: NIKE RUNNING, NIKE CRICKET, NIKE FOOTBALL
  2. Sponsorship:
  3. Football: BRAZIL ,ENGLAND,FRANCE, PORTUGAL, NETHERLANDS, GREECE, AUSTRALIA, SOUTH KOREA, CROATIA, USA
  4. INDIAN CRICKET TEAM

  1. Interesting Facts: 

  • Nike was first formed as BLUE RIBBON SPORTS in 1964.
  • Phil Knight wanted to name the company as 'dimension 6'.
  • The JUST DO IT( inspired by serial killer Gary Gilmore) campaign was first launched in 1988.
  • Carolyn Davidson ,a Portland state University student, designed SWOOSH for $35.
  • NIKE is the only footwear brand to become the leader of the industry,lose its position and then gained it back.
  • For the 1996 summer Olympics in Atlanta Nike put out an ad that said "you don't win silver, you lose  gold"


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